Guides
Hire creators like you've done it a hundred times.
Short, practical guides on UGC and influencer marketing — from writing the brief to owning the rights.
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How to Hire UGC Creators: A Step-by-Step Guide for Brands
Learn how to hire UGC creators step by step: write a clear brief, find the right fit, agree on price and usage rights, review drafts and pay safely.
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UGC vs Influencer Marketing: What's the Difference and Which Do You Need?
UGC vs influencer marketing explained: how they differ on reach, ownership, cost and goals, when to use each, and how to combine them into one strategy.
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UGC Creator Rates: What Affects How Much Creators Charge
What drives UGC creator rates: video type, length, raw footage, ad usage rights and duration, hooks, revisions, shipping and experience, with an example.
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UGC Usage Rights Explained: A Practical Guide for Brands and Creators
UGC usage rights explained: organic vs paid ads use, duration, territory, creator licensing, renewals, what to put in writing and mistakes to avoid.
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How to Write a UGC Brief That Gets the Video You Want
Learn how to write a UGC brief creators can follow: the hook, three key messages, must-show shots, don'ts, references, format, deadline and a template.